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Social Survey Data Collection

3. Recruitment

Field interviewers work in an environment where supervision is minimal; however, management expects to exert considerable control over almost every aspect of their job.  Until relatively recently, the interviewer-manager relationship was based mostly on trust, as the opportunity to observe was limited and often costly.  As a result, considerable emphasis was placed on recruiting personnel that were suited to the job and then providing them with sufficient training.

Technological advances give managers more opportunity to understand and monitor what their interviewers are doing, but still the emphasis is on getting it right at the recruitment stage.

This is especially important because interviewer turnover tends to be high – in the UK turnover is typically 20-30 percent annually - and therefore, taken with the costs associated with training personnel, the benefits of a successful recruitment process are clear.