Social Survey Data Collection

7. Summary

Organizing social survey data collection is a complex business primarily because it involves engaging with a public that may be less than enthusiastic about participation. While ultimately the respondents will decide whether they will take part in a survey, the survey manager can maximize the chances of cooperation through appropriate organization of field resources.

Other factors such as the design of the survey, use of incentives etc. can influence participation; however the role of the interviewer should never be underestimated.

This chapter has presented a range of methods that can be applied to maximize the efficiency and success of social survey interviewers as they attempt to deliver high quality and cost effective data. There is no simple solution to deliver this; rather, a holistic approach is required, covering all aspects of the interviewer role.